Watt’s the deal? This broadcast commercial component from a larger advertising campaign in partnership with Belo + Co was built around personifying the watts – or energy – you can save and how it can ultimately lower your energy bill.
What makes a Watt? A stunning amount of thought goes into character development – even for simple campaigns like this. The entire premise hinged on developing the perfect fur and personality for these lovable, but mischevious Watts.
