Cohesity

A brand campaign for a data mangement platform

Design and Art Direction

Animation and Motion Graphics

3D and VFX

Strategy and Messaging

Creative Consulting

Black-and-white image of a person standing in a modern office window, overlaid with green digital graphics and glitch effects representing data, technology, and IT software branding.

Branding Package and Campaign

We identified mass data fragmentation as this data management platform's stable enemy — what the brand fundamentally opposes. Then, we developed a brand campaign around this common pain point, positioning Cohesity as the solution for organizations' MDF struggles.
Two smartphones displaying social media ads for Cohesity, featuring IT data storage messaging and branded digital graphics on a green background.
Infographic with IT data storage statistics, including “more than 50% of IT departments worry about overspending,” “10+ hours overtime,” and “16 extra weeks managing secondary data,” shown with green digital graphics on a dark background.
Cohesity website homepage displayed on a laptop, highlighting enterprise data infrastructure solutions, UI design, and IT software branding.
Aerial view of a highway interchange overlaid with green digital graphics and glitch effects, with text reading “Mass Data Fragmentation,” representing complex data infrastructure in enterprise IT.
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Team working in an office watching at a presentation
Team working in an office watching at a presentation