Positioning + Messaging
Script Writing
Creative Direction
Art Direction
Digital Advertising
Defining Cohesity’s stable enemy

Defining an organization’s Stable Enemy can be notoriously difficult. And aligning that with a massive marketing campaign, series of product announcements, and press is even more difficult.

Cohesity’s technical expertise is in illuminating the dark places you might store your organization’s data. Which, given their founder’s pedigree in architecting the Google File System, you’d be correct in assuming that it is highly complicated and even more complex. Most organizations have learned to just put up with this mass data fragmentation. But, the good news is… there’s a better way.

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The scale and complexity of data has both massive human cost and business impact. We segmented this message across three different target audiences and creatively delivered it across every conceivable digital channel.

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Project in partnership with Red Square.
Project in partnership with Doremus.
Project in partnership with MediaMonks.