Data backup couldn’t be more boring. Which is why Cohesity had bigger aims. Yes, they’re amazing at secondary data, but they didn’t just want to fix problems with data backup and storage. They wanted to change the way the business world thought about data.
That’s no small task, and one that requires more than some pretty pictures and nice type. So, after interviewing dozens of customers, partners, and Cohesians, we helped them craft a message and messaging structure that could communicate their massive ambitions. We also overhauled their entire visual branding – from identity and color palette to web graphics and motion design – to match the new up-leveled messaging.
