Beating cancer starts with knowing you have it. Helping organizations introduce themselves to their target audience is always serious business. But when it comes to such a groundbreaking, life-changing technology like GRAIL, it’s also intensely rewarding.
We’ve been helping GRAIL tell their unique cancer-detection story through a series of animated explainers. Threading the tonal needle between serious without being scary, coming across as uplifting without overselling has been so rewarding. Everyone knows someone who has been touched by cancer and helping GRAIL tell their story to lobbyists and laypeople alike has been a joy to watch.
