Whitepapers are inherently boring. Which is why, when given the opportunity from the fine folks at Doremus, we were happy to partner together and turn the humble white paper into an engaging, thought-provoking animation in order to drive readership.
Behind the scenes. Developing a unique and distinct visual style – while staying true to an iconic and established brand like Intel – takes a lot of iteration. The frames included below represent some early, exploratory visual dead-ends.