Creative Direction
Art Direction
3D Modeling
Bringing Harmony to the datacenter

Data storage can be a delicate dance. But when done properly, it can be a truly beautiful thing.

Early on, the concept was already dialed in: the new SSD form factor from Intel were like keys on a piano you could play to bring harmony to your data center. It also helped that that overall shape of the SSDs lent themselves to the metaphor as well. With that in mind, we set out to animated and score the perfect symphony to launch this new form factor.

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The perfect blue doesn’t just happen. Especially when working with an iconic brand like Intel. Working with Doremus, we helped land the perfect mix of Intel Blue and a subtle lighting effect to provide depth to a minimalist art direction.

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Project in partnership with Red Square.
Project in partnership with Doremus.
Project in partnership with MediaMonks.