All-flash was only the beginning. Everyone knew Pure storage would eventually have a cloud-based data solution. What they didn’t know was Pure wasn’t simply taking everything customers loved about their on-prem hardware and putting it in the cloud.
They wanted to bridge the hybrid cloud divide. It was clear this wasn’t simply a new product launch – it was a brand-level initiative.
With that in mind, Signal Factory partnered with Pure’s internal brand team to create an integrated campaign promoting a live announcement experience – from collaborating on strategy and copywriting to audience acquisition and more. From early creative concept explorations to final direction, our teams worked hand-in-glove to carve out a unique space for Pure to tell their story.
Pure attends AWS re:Invent. The whole world knew Pure was now a major hybrid cloud player.
But hosting their own live event experience wasn’t enough. In collaboration with Pure’s Global Events team, we designed out-of-home digital outdoor advertising, award-winning in-booth swag, and LED video content for their booth at AWS re:Invent.