Pure Storage entered into a partnership with the MERCEDES-AMG PETRONAS FORMULA ONE TEAM. We’re not screaming their name (although Formula One cars are so fast, you probably have to). That’s just how long it is.
And when you’ve won the championship every year since 2014 of the world’s second-biggest and most technologically advanced sport… you can make your team name however long you want.
To highlight the technology Pure Storage was giving the Mercedes team, we created an entire campaign centered around the idea of Pure giving Mercedes an unfair advantage. The campaign ranged from full race day experiences, out-of-home advertising, and the design and development of the Pure Pitwall, a real-time web dashboard displaying driver position, pit stop times, predicted finishing position, and more.
To say it was cool would be an understatement.