Industrial Design
Identity + Logo
Creative Direction
Art Direction
Script Writing
Positioning + Messaging
3D Modeling
Pure Storage

All flash, for all applications. Pure brought all the advantages of flash storage – speed, power, availability – to the entire data center.

Announced at Pure//Accelerate 2019, the FlashArray//C delivered Pure’s flash innovations to the masses – all flash for all applications. Usually, a from-scratch bezel design with tooling and manufacturing takes at least 9 to 12 months. But, the release for //C was coming – and fast. So, we developed some options to simply reskin an existing bezel to be distinctive enough for a standalone product.

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Project in partnership with Red Square.
Project in partnership with Doremus.
Project in partnership with MediaMonks.