A tale as old as Silicon Valley time. Tech Startup focuses on product. Product becomes super successful. Tech Startup is no longer just a startup. Tech Startup needs to look like Tech Company.
At the beginning of 2016, Signal Factory worked with the internal creative team at Pure Storage to do a full inventory of the Pure Storage brand.
And what we found was very typical of companies that experience explosive growth. The immediate focus is on executing a deliverable and overall brand strategy, look and feel, and messaging gets put on the back burner. As we stepped in to the role of Pure Storage’s agency of record, we were able to act as a design pressure release valve while also working to put together an overhaul of the entire brand.
From 2015–2020, Signal Factory crafted Pure Storage’s brand, marketing, and messaging in almost every way imaginable.
