Like all good sequels and sophomore albums, you have to go bigger and better. When Pure Storage released the FlashArray//m back in 2015, it was kind of a big deal. But the new FlashArray//x was poised to blow it out of the water.
Don’t let anyone fool you. Releasing game-changing product once is luck. Twice? That takes skill. And hard work. Lots and lots of hard work. As one of the biggest product launches of the year, the launch of Pure Storage’s FlashArray//X demanded something big. Working directly with teams across Product Marketing, Integrated Marketing, Social Media, Digital, and Creative, we were able to help bring an engaging and consistent visual style to a live, world-wide launch event – and the online art direction that followed.