Let’s make some things clear. True thought leadership can be a gift to the industry. It can bring clarity to confusing topics. It can also act as a differentiator for organizations that know what they’re talking about – and expose those that just use buzzwords.
And that’s exactly what Streamlight wanted to do – build a thought leadership campaign around explaining “intrinsically safe” illumination. Over the years, competitors had begun using and watering down this important safety designation to an almost-dangerous point. So, as true “gift to the industry” initiative, we created a very lightly Streamlight-branded video and advertising campaign bringing clarity to what is – and more importantly, what isn’t – an intrinsically safe light.
