For the Stinger 2020 product launch, we really needed to speak to two very different target markets. And there wasn’t a ton of overlap industry-wise between automotive and law enforcement.
So, we did something we’d never done for Streamlight – made two completely different launch films with different strategies. But, with some clever writing, planning, scheduling, and more, we were able to stretch their budget dollar to deliver two custom-targeted videos for launch. Just another example of how we always go above and beyond to try to continually deliver engaging, multi-use creative.
Same product. Different target audience. This time, for law enforcement professionals. By piggy-backing production time, we were able to give Streamlight a bigger bang for their budget buck.