It’s not every day Elon Musk tweets at you. Which, honestly, was the whole goal. We partnered with Bear Agency Group and the Route 66 Alliance to get Elon’s attention as he was determining where to build his next Gigafactory for the Cybertruck.
And that’s exactly what happened. Within 24 hours of pushing this campaign out into the Twittersphere, the Governor of the State of Oklahoma had amplified it, with Elon replying. Within a week, Elon was in Tulsa touring potential sites for the Cybertruck Gigafactory. We’d call that a successful campaign.